Hellafarm is a group of companies with a diverse portfolio that spans over 55 years of continuous and successful presence. The group is formed by three separate companies that operate on the agricultural, animal health and landscape & gardening sector. Each company provides a big variety of specialized products and medicines that cover the needs of respected professionals.
We started our approach to this project by creating a common visual language able to include all three companies. We used existing elements like the logo and the basic color but we adapted and expanded them. This work was the basis for developing a set of websites, each with its own customization for the intended purpose. (photos: hellafarm & partners / unsplash)