Our colleagues from MARTECMA were kind enough to invite us to the annual New Year’s Dinner, which took place a few days ago at the Grande Bretagne Hotel in Athens. It was a great night, with many distinguished guests, a wonderful atmosphere, interesting speeches, excellent food, and music.

It was also a great opportunity to see our work on the association’s branding presented in such a prominent setting. You can take a look at our case study here. You can read more about the event on MARTECMA’s website here.

The main stage in the imposing ballroom of the Grande Bretagne, featuring a large video display showing the MARTECMA logo. In this photo: H.E. Mr Ito Koichi, Ambassador of Japan to Greece.

More views of the main hall.

All brand applications were produced by the event organizers; however, as usual, we provided all the necessary materials to ensure every application was easy to implement and visually consistent.

There was a gift bag for all guests, including a tie or scarf featuring the logo pattern. We provided several pattern design options, which were appropriately adapted by the tie and scarf makers. The design we proposed (and which was selected) was discreet enough to be worn anywhere, while still maintaining a clear reference to the MARTECMA brand.

A nice surprise was the adaptation of the logo in this nice honorary sculpture, awarded to Mr Stefanos Tsonakis, new Honorary Member of MARTECMA by Mr Panos Kourkountis, Chairman of MARTECMA.

(photos: MARTECMA / I.K.Erripis)