The FNG may look simple and minimal but it is a bold departure from the status quo that most law firms follow, not only in Greece but also globally. The norm is the use of a scale on the logo, a trivial icon that even though has a direct reference to the legal system is of ambiguous meaning for a law firm. Apart from the logo, the main visual element is usually the actual office, showing leather couches and wooden furniture, an almost stereotypical image of what the general perception of a traditional lawyer. FNG is a modern law firm that specializes in state-of-the-art fields that require not only knowledge but a more modern approach.

We proposed a visual identity that goes beyond the descriptive nature of scale or other direct references and FNG law was brave enough to embrace it. The balance is implied by the tagline that accompanies the FNG letters and the vertical line. The concept needs to be applied carefully in each application but our overall art direction and excellent cooperation with our client took care of it.

We designed a custom typeface for the letters FNG that combines bold vertical lines with intricate horizontal elements. Great attention to detail is necessary due to the minimal nature of the logo.

The website was designed along with the brand and it follows the same concept. Legal services do not lend themselves to something tangible, instead of following the usual norm and show a random leather or wooden furniture we chose abstract concrete and steel structures, a reference to the modern but dependable nature of the office. The images convey an indirect feel of the law firm’s modern approach.

We designed all the necessary print material, stationery, documents, promotional folders invoices, business cards, letterforms and more.

A very important item is the legal folder used in court. We designed a variety of folders for a range of different cases. These folders are very important, they should display all the necessary information in a clear and precise manner (ironically that’s rarely the case), they’re not only a promotional item, by making the judicial officer’s life easier they are a small but very important ambassador of the firm’s professionalism.